Compiled by DAN MCCARTHY Posted April 22, 2015 Filed Under: LIFESTYLE

Whenever Robyn Exton attempted to produce HER, a platform that is social dating app built by ladies for homosexual and bi-curious ladies, she recognized that almost all (if you don’t all) for the present online dating sites in existence for either straight or homosexual individuals were primarily made with males in your mind.

HER creator and CEO Robyn Exton. Image via Twitter.

“ we thought it absolutely was ridicous no body had yet create a dating application that has been created by and especially for homosexual or bi-curious ladies,” she claims. “That’s how all of it type of started.”

HER ended up being initially launched being a play that is pure dating app two years back underneath the neogism “Dattch.” Exton noticed about 30 % of users had been currently in a relationship, yet still desired to be held through to that which was happening within their scenes that are respective. Therefore after tweaks and re-branding (Exton’s back ground is in brand consting), and launches within the UK, l . a ., san francisco bay area, and new york, HER formally established in Boston this previous weekend. Based on Exton the Hub had been a choice that is logical as Boston ended up being one of many top towns regarly required.

“Our girls don’t get together for average of 10 times, therefore there’s a lot longer time when they should be chatting every single other,” she states. “once you simply have actually a image of a face you’ve got absolutely nothing to mention, so our pages utilize content and local activities to help girls satisfy one another and talk.”

Exton adds by having a laugh: “It’s got all of the lesbians, and precisely what links the lesbian community online.”

As soon as users install the application, pages are presented one at any given time. But rather of merely a profile image and a swipe-left or swipe-right user interface, the pages include Instagram and Pinterest sensibilities, with mtiple photos, personal information, and community social activities “pinned” to a profile. Once users “like” each other, communications are delivered, and dialogues will start. Also, the primary internet site has a weblog having a spread of lesbian lifestyle content that’s a mix of geo-specific topical articles and much more generalized filler (ie: “Lesbians and their animals”).

In towns and cities where HER is real time and boasting a community that is active of (she remains mum on individual figures), Exton states the reaction was exceptionally good through the LGBTQ community.

“i enjoy that girls show up and say, ‘I’d no clue if I happened to be homosexual or straight. We had been simply interested. And from now on I’ve met a girl whom I’m dating, and we nevertheless don’t know if I’m homosexual or straight but at least there’s a grouped community where i will do that and start to become me,’” she says. “Then we’ve had individuals engaged and getting married … showing tattoos they got, or perhaps the pet they met up.”

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